So, is that a good thing or a bad thing?
Let’s look at the facts first: what happens on Twitter, stays on Twitter forever. And it can go everywhere else.
For example, a recent statistic from our Twitter analytics account shows that the potential outreach of one single post could be eleven thousand people.
What if we posted the wrong quote? Or a team member accidentally posted something personal on that account?
You can imagine how we can all get on the nightmare train.
But we didn’t.
And it’s not only because we’re a business law training firm and everyone around knows how to stay safe online. Yes, I’m a layer, but my accountant, assistant, researcher, social media manager or content manager aren’t.
They’re just people and they make mistakes. Nothing more normal than that.
We all do it – sometimes I wish I hadn’t posted that tweet as well, but luckily, only on my personal profiles. When it comes to my business going back and untagging or deleting the photo isn’t how I go about things, because this isn’t a good business strategy.
When it comes to my personal accounts – I can get over embarrassing myself on Twitter, but when it comes to my business social media profiles, I prefer to be safe than sorry.
What do lawyer do to protect themselves on social media
(which means you should be doing it as well)?
I won’t lie to you, there isn’t a secret to staying above the law on social media.
Rather, there is a perfectly easy, simple and pleasant way to work together with social media and legal regulations and never have to pay that $200,000 fine.
The tool I, lawyers, billion-dollar corporations, and all forward-thinking business owners use is a….social media policy.
Social media policy creates a set of rules for you, your employees and your business that are easy to communicate and set boundaries of acceptable behaviour. You’ll have a document that you will be able to quote in court or point to when claims are made.
The most important reason a business owner needs a social media policy is that you’re responsible for the actions of your employees at work and often even after work. For example, you hire a web designer for your new website. The website looks great, you love his work and you give him a 5-star review, testimonial and a fat check.
All is unicorns and rainbows until one bright sunny day you get an email regarding copyright infringement for one of the images used on your website. The fine is $900. Not much right? But if I told you you need to pay it right this moment, what’s the feeling you get in your gut?
Not pleasant, right?
Sit down, because it will get worse – the responsibility for this is all yours. According to Australian regulations the business owner or entity carries responsibility for things employees, and even contractors, do online.
That’s why you need a policy.
Now that I got to convince you, you’re most probably wondering where and how to start drafting a social media policy that can protect your business from unintentional harmful acts. Because in most cases, nobody wants to share something that will damage their business or reputation online. Yet, sometimes we do. These are the times when your social media policy will save the day.
We’re talking #socialmediapolicy on the next MeetUp on February 18! If you are in Sydney and you are a modern entrepreneur or social media manager, you don’t want to miss this event where we’ll learn, draft policies, have coffee, find new friends, share social media secrets and try to stay sane.
Over a 2 hour intensive and fun workshop to develop the framework of a fool proof Social Media Policy for your own business.
Bonus: Take home a COMPLETE WORKBOOK for immediate implementation in your workplace.